India’s protein supplements market is booming, valued at USD 1,027.2 million in 2025 and projected to reach USD 2,711.2 million by 2033 at a CAGR of 13.3%, according to Grand View Research. Quick commerce platforms like Zepto and Blinkit are accelerating this growth by enabling impulse purchases of whey, plant-based bars, and ready-to-drink (RTD) options among urban fitness enthusiasts.
With quick commerce GMV hitting US$6.94 billion in 2026, nutrition categories represent a high-margin opportunity. At ScraperScoop, we extract real-time trends to help brands track pricing, availability, and consumer preferences. This detailed guide explores market dynamics, key data points, strategic uses, and future outlook, with data-driven examples.
Market Overview: Protein Supplements Meet Quick Commerce
Whey protein holds ~40% market share, valued at USD 102.15 million in 2024 and growing to USD 139.58 million by 2030 at 5.30% CAGR. Plant-based options are surging, from USD 956.1 million in 2025 to USD 1.29 billion by 2030 at 6.3% CAGR.
In quick commerce, RTDs and bars drive 30-50% of urban sales. Platforms feature dedicated sections, with Zepto showing 3x listing growth since 2020.
Key Trends to Scrape: Flavors, Variants, and Hyperlocal Demand
Track weekly:
- Flavor performance (e.g., chocolate whey vs. vanilla plant-based).
- Price elasticity: Discounts boost sales by 20-30%.
- Reviews: Sentiment shifts signal reformulation needs.
- Hyperlocal: Higher demand for premiums in Ahmedabad’s Satellite area.
| Category | 2025 Value (USD M) | 2030 Projection (USD M) | CAGR (%) |
|---|---|---|---|
| Whey | 102.15 | 139.58 | 5.30 |
| Plant-Based | 956.1 | 1290 | 6.3 |
| Overall Supplements | 1027.2 | 2711.2 | 13.3 |
Platform Insights: Zepto’s Aggression vs. Blinkit’s Stability
Zepto excels in flash deals for whey, while Blinkit dominates plant-based with consistent availability. In 2026, non-grocery like supplements drive GMV growth.
Strategic Applications for Brands
Use data to launch targeted promos, identify flavor winners in cities like Mumbai, and forecast spikes during events.
Ethical Scraping and Future Projections
Compliant methods ensure long-term access. By 2030, quick commerce could capture 20% of protein sales.
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Published: February 2026 | Category: Nutrition, Data Insights
