Kroger product & pricing intelligence, structured for America's second-largest grocer
Extract real‑time prices, private label details, and product availability from Kroger's 2,731 stores across the United States. ScraperScoop handles Kroger's anti-bot protections so you get clean JSON back — not a blocked request.
{
"product_id": "123456789",
"name": "Simple Truth Organic Free Range Chicken",
"brand": "Simple Truth",
"price": 7.99,
"unit_price": 0.50,
"unit_price_measure": "per oz",
"pack_size": "16 oz",
"on_offer": true,
"offer_description": "Digital Coupon: Save $1.00",
"is_private_label": true,
"private_label_tier": "Simple Truth",
"image_url": "https://...",
"product_url": "https://www.kroger.com/...",
"availability": "in_stock"
}
Natural & organic private label
U.S.'s No. 2 grocer · 8.5% share
Trusted data from leading platforms
From one Cincinnati store to America's second-largest grocer
Founded in 1883 in Cincinnati, Ohio, by Bernard Kroger, the company has grown from a single grocery store into the second-largest supermarket retailer in the United States — with $147 billion in annual sales and more than 2,700 stores across the country.
Market leadership
Kroger holds 8.5% of the U.S. grocery market, ranking second behind Walmart. The company operates 2,731 supermarkets, of which 2,273 have pharmacies and 1,702 have fuel centers. Annual revenue reached $147.1 billion in fiscal 2025.
Our Brands — private label power
Kroger's "Our Brands" portfolio spans multiple tiers: Kroger Brand (everyday value), Private Selection (premium gourmet), Simple Truth (natural and organic), Simple Truth Organic, and Mercado (Hispanic products). In fiscal 2024, Kroger launched more than 900 new private label products.
Digital-first grocery
Kroger offers free pickup on orders of $35 or more, with orders ready in as little as two hours. Same-day delivery is available through Kroger Delivery, with Express Delivery in as little as two hours. The company also partners with Instacart and Shipt.
Every field that matters for grocery pricing, private label analysis, and market research
| Field | Description | Type |
|---|---|---|
| product_id | Kroger's internal product identifier | Core |
| name | Full product name | Core |
| brand | Product brand (including private label) | Core |
| price | Current selling price ($) | Pricing |
| unit_price | Price per unit measure (e.g. $0.50/oz) | Pricing |
| unit_price_measure | Unit of measurement (per oz, per lb, per count, etc.) | Pricing |
| pack_size | Package size (e.g. 16 oz, 6 pack) | Core |
| on_offer | Whether product is on promotion | Core |
| offer_description | Promotion description (e.g. "Digital Coupon: Save $1.00") | Pricing |
| is_private_label | Whether product is a Kroger private label | Core |
| private_label_tier | Kroger, Private Selection, Simple Truth, Simple Truth Organic, Mercado | Core |
| category | Product category hierarchy | Optional |
| image_url | Product image URL | Optional |
| product_url | Direct link to product page | Optional |
| nutrition | Nutritional information (where available) | Optional |
| allergens | Allergen information | Optional |
| ingredients | Product ingredients list | Optional |
| availability | In‑stock status | Core |
{
"product_id": "123456789",
"name": "Simple Truth Organic Free Range Chicken",
"brand": "Simple Truth",
"price": 7.99,
"unit_price": 0.50,
"unit_price_measure": "per oz",
"pack_size": "16 oz",
"on_offer": true,
"offer_description": "Digital Coupon: Save $1.00",
"is_private_label": true,
"private_label_tier": "Simple Truth",
"category": "Meat & Seafood > Chicken",
"image_url": "https://...",
"product_url": "https://www.kroger.com/...",
"availability": "in_stock",
"scraped_at": "2026-07-25T14:30:00.000Z"
}
Same platform, every major grocery retailer
The underlying infrastructure — proxies, rendering, monitoring — is shared across every grocery marketplace we support.
How Kroger delivers value — through scale, private label, and digital
Multi-banner scale
Kroger operates 2,731 stores under a variety of banner names including Kroger, Food4Less, CityMarket, and others, serving communities across the United States.
Our Brands private label
Five private label tiers: Kroger Brand (value), Private Selection (premium), Simple Truth (natural), Simple Truth Organic, and Mercado (Hispanic). Over 900 new products launched in 2024.
Digital coupons & savings
Kroger offers thousands of digital coupons through its app and website, with personalized savings and weekly ads. Boost by Kroger Plus membership provides additional delivery, fuel, and streaming savings.
Delivery & pickup
Free pickup on orders of $35 or more, ready in as little as two hours. Same-day delivery available, with Express Delivery in as little as two hours. Partners with Instacart and Shipt.
Kroger by the numbers
Who pulls Kroger data through ScraperScoop
Competitive Price Monitoring
Track Kroger's pricing against Walmart, Costco, Albertsons, and other national grocers. Monitor digital coupon strategies and private label pricing in real-time.
Private Label Intelligence
Monitor Kroger's five private label tiers — Kroger Brand, Private Selection, Simple Truth, Simple Truth Organic, and Mercado. Track product launches, pricing, and category expansion.
Brand & Supplier Intelligence
Track product availability, pricing, and promotion participation across 2,731 stores. Understand how national brands compete with Kroger's private label offerings.
AI & ML Teams
Source structured grocery data for demand forecasting, price optimisation, and competitive intelligence models using Kroger's extensive product catalog.
Delivered however your stack needs it
ScraperScoop vs. DIY Kroger scraping
| Capability | ScraperScoop | DIY Scraper |
|---|---|---|
| Anti‑bot protection bypass | Built-in with residential proxies | Constantly blocked |
| Private label identification | Flagged in structured data | Manual identification required |
| Digital coupon tracking | Structured offer data | Complex parsing required |
| Unit pricing & measures | Structured and normalised | Manual parsing required |
| CSS selector maintenance | Zero — we handle updates | Breaks on every site redesign |
| Kroger has no public API | Reverse‑engineered reliably | Fragile and unreliable |
What analysts say about Kroger
"Kroger is firing on all cylinders. The food retailer's sales are growing at a brisk clip, shoppers rave about its stores and product offerings, and the company is drawing accolades from industry analysts for its well-balanced mix of fresh food, popular private brands and standout customer service."
"Kroger's private label growth is a factor in its sales growing 2.1% to $34.7 billion in the fourth quarter. The company's Our Brands portfolio continues to outperform national brands across multiple categories."
"Kroger's digital strategy, including Boost by Kroger Plus membership, is transforming the grocery experience. With free pickup and delivery options, Kroger is meeting customers where they are — online and in-store."
Try it against your own product URLs
Send us a sample list of Kroger product URLs or search keywords — we'll return real structured grocery data before you commit to anything.
Questions about Kroger data
Start pulling Kroger grocery data today
Send us a sample of product URLs or search keywords — we'll show you real structured grocery data before you commit to anything.
Most integrations are running within a day.
